The playbook behind the flywheel I’ve been building
I’ve been thinking a lot about momentum.
Not virality.
Not growth hacks.
Not "scale."
I mean real momentum, the kind that compounds quietly until everything starts working at once.
The kind that doesn’t come from one lucky launch.
But from multiple parts of the machine reinforcing each other, media, product, people, partnerships, trust.
That’s a flywheel.
And …