The Multi-Million Dollar Startup Who Took on Sony, Universal & Warner (from Abu Dhabi!)
Spek sold over a million records as a rapper, now he’s rewriting how the Middle East’s music industry works, from Abu Dhabi.
A sit-down with Spek, the founder of PopArabia, the company powering music rights and royalties across the Arab world and South Asia, and part of billion-dollar group Reservoir.
His roster includes JID, Mohamed Ramadan, and Nancy Ajram, and his bet is clear: the next global hits won’t come from LA or London, they’ll come from emerging markets.
What you’ll learn:
• How music rights and royalties actually work
• How to build global infrastructure from scratch
• Why culture is the next big growth market
• What it takes to take on Sony, Universal, and Warner from Abu Dhabi
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