Every day, more than 40 million bottles of Yakult are consumed around the world.
Founded in Japan in 1935 by Dr. Minoru Shirota, what began as a tiny fermented milk drink grew into a multibillion-dollar global business with one of the most distinctive distribution models in the world.
This is the story of how a Japanese doctor turned a 65ml bottle into a global phenomenon.
The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.
The $2.5B Business Behind This Tiny Yogurt Drink
And how a Japanese doctor sells a 65ml Bottle to 40 million people every single day.
