The $12 Billion Business Behind Mecca

The economics behind one of the largest gatherings on earth!

Once a year, over 2 million people from 160+ countries converge on Mecca for the Hajj, one of the largest gatherings on earth.

For pilgrims, it’s a sacred ritual. For Saudi Arabia, it’s also a multi-billion-dollar business model unlike any other.

---

Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves.

To watch more episodes, head over here.