How This Tiny Country Makes Millions By Staying Small
Inside the economics of exclusivity and how a nation is turning tourism into a scalable premium export.
In a world where most countries chase more, more tourists, more growth, more exposure, Bhutan chose less. And turned it into a multi-million-dollar strategy.
This Himalayan kingdom caps visitor numbers, charges up to $200 a day just to enter, and until recently, forced tourists to book through licensed operators. It sounds like a formula for failure. But it’s exactly the opposite.
In this episode of Power Moves, we unpack the economic playbook behind Bhutan’s high-fee, low-volume tourism model and how it built a luxury brand out of national identity.
From sustainable development fees to soft power diplomacy, you'll see how Bhutan makes scarcity profitable, and what other countries (and companies) can learn from it.
Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves.
To watch more episodes, head over here.