How A $6B Noodle Brand From Indonesia Became Nigeria’s National Dish
Indomie built a $6B empire by turning a simple instant noodle into a cultural icon
You may have never heard of Indomie. But in Nigeria, it’s more than noodles, it’s a way of life.
From Indonesia to Africa, Indomie built a $6B empire by turning a simple instant noodle into a cultural icon. This is the story of how a Southeast Asian brand entered West Africa, built factories from scratch, localized flavors, and became Nigeria’s national dish.
This is the blueprint behind one of the most underrated business empires in the world.
The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.
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