How $3B Amouage Is Competing With Dior From Oman
Can the Middle East export more than oil and tourism and can it export legacy luxury?
You’ve heard of Dior, Chanel, and Creed. But one of the most prestigious luxury fragrance houses in the world isn’t French. It’s Omani.
Founded by royal decree in 1983, Amouage was created to revive Oman’s ancient incense trade. But over four decades, it’s grown into a $60–80 million-a-year global fragrance powerhouse, competing at the highest level of luxury from a place few expected: Muscat.
This episode breaks down how Amouage scaled global exclusivity without losing its identity. We’ll show how it beat European giants on quality, owned its supply chain, and turned storytelling into pricing power.
So can the Middle East export more than oil and tourism and can it export legacy luxury?
The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.
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