Hero: The World’s Largest Bike Company You Never Heard Of
Every year, this company sells over 5 million motorcycles.
More than Harley-Davidson, Ducati, KTM, and Triumph combined.
And yet… outside India, almost no one knows who they are.
They started as a bicycle parts shop. Partnered with Honda. Then split and somehow still became the largest motorcycle manufacturer on Earth.
While the West obsesses over Teslas and e-scooters, Hero quietly built transportation for the next billion people.
This isn’t just a story about motorcycles. It’s about how:
Emerging markets build global giants outside Western awareness
Distribution and localisation beat hype every time
Mobility changes economies and why this matters for the future
In Plain Sight is a show uncovering the business lessons, tech shifts, and global playbooks traditional media often misses. Each episode explores overlooked companies, untapped markets, and bold ideas shaping the future of nations through business and tech.
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