Dubai’s $36B Grocery Market Underdog
An 80-year case study in outmanoeuvring multinationals in emerging markets.
We uncover how Choithrams went from a single shop in 1940s West Africa to competing with giants like Carrefour and Lulu in the $263B Middle Eastern grocery market.
You’ll see how a family business built a supply chain across three continents, survived wars and recessions, and kept shelves stocked when global competitors couldn’t.
And most importantly, you’ll learn why this story is a rare blueprint for founders trying to survive and grow in industries stacked against smaller players.
The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.
You can watch more episodes here.