Once a year, over 2 million people from 160+ countries converge on Mecca for the Hajj, one of the largest gatherings on earth.

For pilgrims, it’s a sacred ritual. For Saudi Arabia, it’s also a multi-billion-dollar business model unlike any other.

Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves.

To watch more episodes, head over here.

In a world where most countries chase more, more tourists, more growth, more exposure, Bhutan chose less. And turned it into a multi-million-dollar strategy.

This Himalayan kingdom caps visitor numbers, charges up to $200 a day just to enter, and until recently, forced tourists to book through licensed operators. It sounds like a formula for failure. But it’s exactly the opposite.

In this episode of Power Moves, we unpack the economic playbook behind Bhutan’s high-fee, low-volume tourism model and how it built a luxury brand out of national identity.

From sustainable development fees to soft power diplomacy, you'll see how Bhutan makes scarcity profitable, and what other countries (and companies) can learn from it.

Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves.

To watch more episodes, head over here.

The Strait of Hormuz is just 21 miles wide, but it holds the global economy in its grip. As tensions rise between Israel and Iran, this narrow chokepoint has become ground zero for disruption, and profit.

In this episode of Power Moves, we break down the hidden economy of war.

From oil traders and defence giants to shipping firms and cybersecurity companies, you’ll see who’s making billions while the world watches missiles fly.

This isn’t just geopolitics, it’s business strategy at its finest.

Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves.

To watch more episodes, head over here.