<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[THIRD]]></title><description><![CDATA[The fastest-growing business media on the planet. Trusted by the founders, employees, and investors at the top startups, funds, and governments.]]></description><link>https://www.third.club</link><image><url>https://substackcdn.com/image/fetch/$s_!U1NM!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea8cbad1-c3e3-4f45-804a-07006c410305_1280x1280.png</url><title>THIRD</title><link>https://www.third.club</link></image><generator>Substack</generator><lastBuildDate>Sat, 23 May 2026 12:53:32 GMT</lastBuildDate><atom:link href="https://www.third.club/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[THIRD LLC-FZ]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[team@third.group]]></webMaster><itunes:owner><itunes:email><![CDATA[team@third.group]]></itunes:email><itunes:name><![CDATA[THIRD]]></itunes:name></itunes:owner><itunes:author><![CDATA[THIRD]]></itunes:author><googleplay:owner><![CDATA[team@third.group]]></googleplay:owner><googleplay:email><![CDATA[team@third.group]]></googleplay:email><googleplay:author><![CDATA[THIRD]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The $2 Trillion Empire That Started With an Ignored Telegram]]></title><description><![CDATA[The West remembers the Americans who found the oil but tends to forget the Saudis who built everything after that.]]></description><link>https://www.third.club/p/the-2-trillion-empire-that-started</link><guid isPermaLink="false">https://www.third.club/p/the-2-trillion-empire-that-started</guid><dc:creator><![CDATA[Chaymae Samir]]></dc:creator><pubDate>Sun, 10 May 2026 10:40:55 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!zlnn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zlnn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zlnn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zlnn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zlnn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zlnn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zlnn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg" width="752" height="630" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:630,&quot;width&quot;:752,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:106220,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.third.club/i/197082515?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F635c72b5-3c75-4b71-987e-1c9a41df4e6b_752x752.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zlnn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zlnn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zlnn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zlnn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2743b937-9ee9-4ff9-beaf-486871d51799_752x630.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Eighty-seven years ago this month, King Abdulaziz crossed the Dahna Desert in a convoy of 400 cars to watch oil flow for the first time, arriving at Ras Tanura on the Arabian Gulf coast where a tanker called the <em>D.G. Scofield</em> sat waiting. He opened the valve himself, Saudi oil entered the global economy, and the story the West prefers, of American ingenuity unlocking a sleeping desert, began writing over the one that was actually unfolding.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TReD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TReD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!TReD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!TReD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!TReD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!TReD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic" width="750" height="415" 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srcset="https://substackcdn.com/image/fetch/$s_!TReD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!TReD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!TReD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!TReD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bbbef9b-d6c3-49e2-8c64-6adb60f73a44_750x415.heic 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1939, The first tanker of exportable petroleum prepares to set sail with King Abdulaziz present.</figcaption></figure></div><p>The 1930s are, in a narrow sense, an American story, one of concession, geology and drilling. But the 1980s are an Arab one, and the distance between those two chapters is the real history of Aramco.<br><br>How the sons and grandsons of a tribal society went from handing foreigners a concession for &#163;35,000 in gold to running one the most profitable company in human history, in a single generation, is not a footnote. It is the whole point.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><strong>The deal that started it all</strong></p><p>Before any of this, there was an imperial contest, as there always is when large quantities of valuable resources are discovered somewhere the great powers have decided it cannot do without.</p><p>The 1930s Gulf was a battleground between two visions of how the world&#8217;s resources should be controlled. Britain had already cornered oil in Iran and Iraq, its companies held the concessions, its navy kept the shipping lanes open, and its diplomats made sure the terms stayed favorable to London, as they had a talent for doing. The Americans were the insurgents: commercially ambitious, unencumbered by the administrative overhead of empire, and very much aware that the British had gotten there first.</p><p>Fred Davies was one of those Americans, a Minnesotan who had spent most of the 1930s foraging around the Middle East for oil on behalf of the Standard Oil Company of California, better known as SOCAL. He found some in Bahrain, and then, standing on oil-bearing ground there and looking across the Gulf toward the newly founded Saudi Arabia, concluded that the geological formations he could make out looked remarkably similar to the Bahrain dome beneath his feet. It was, as these moments of historical consequence tend to be, equal parts rigorous science and borderline reckless instinct.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!d9ei!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!d9ei!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 424w, https://substackcdn.com/image/fetch/$s_!d9ei!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 848w, https://substackcdn.com/image/fetch/$s_!d9ei!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 1272w, https://substackcdn.com/image/fetch/$s_!d9ei!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!d9ei!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic" width="960" height="1200" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1200,&quot;width&quot;:960,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:90915,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.third.club/i/197082515?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!d9ei!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 424w, https://substackcdn.com/image/fetch/$s_!d9ei!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 848w, https://substackcdn.com/image/fetch/$s_!d9ei!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 1272w, https://substackcdn.com/image/fetch/$s_!d9ei!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d43256b-c1a2-46c5-aa7a-ecb00836ef06_960x1200.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1930, Geologist Fred A. Davies stands next to the pile of stones he placed to mark Bahrain&#8217;s first oil well</figcaption></figure></div><p>In 1933, the concession SOCAL secured, brokered by an American named Lloyd Hamilton and the king&#8217;s advisor Abdullah Sulaiman, now reads like a document from a parallel universe. SOCAL paid &#163;35,000 in gold upfront, another &#163;20,000 eighteen months later, &#163;5,000 per year in rent, and royalties only if oil was discovered in meaningful quantities. </p><p>Saudi Aramco&#8217;s profit at some point was $111 billion. The Americans beat the British not with gunboats but with a handshake and a contract that, at the time, probably looked like a speculative punt on an empty desert and, in retrospect, was the most consequential commercial transaction of the twentieth century.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!q0x0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!q0x0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!q0x0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!q0x0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!q0x0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!q0x0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic" width="750" height="415" 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srcset="https://substackcdn.com/image/fetch/$s_!q0x0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!q0x0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!q0x0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!q0x0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0872459e-c220-417b-95cd-2f0eb85332ef_750x415.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1933, Oil concession agreement signed</figcaption></figure></div><p><strong>The telegram nobody obeyed</strong></p><p>The contract was worth nothing without oil, and for five years, there was none to speak of.</p><p>By 1938, SOCAL had sunk millions into eastern Saudi Arabia, drilled six dry wells across the rocky terrain around Dammam, and exhausted whatever patience American corporate boards have for geological optimism in foreign deserts. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!WqA-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!WqA-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 424w, https://substackcdn.com/image/fetch/$s_!WqA-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 848w, https://substackcdn.com/image/fetch/$s_!WqA-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 1272w, https://substackcdn.com/image/fetch/$s_!WqA-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!WqA-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic" width="670" height="395" 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srcset="https://substackcdn.com/image/fetch/$s_!WqA-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 424w, https://substackcdn.com/image/fetch/$s_!WqA-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 848w, https://substackcdn.com/image/fetch/$s_!WqA-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 1272w, https://substackcdn.com/image/fetch/$s_!WqA-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82de3077-90ad-4846-b826-8961ed1d262b_670x395.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">The drilling crew of Dammam Well No. 7 pose on the steps of the rig, where drilling for oil began in 1935. Three years later, oil was struck here on March 4, 1938.</figcaption></figure></div><p>They sent a telegram to the two geologists they had stationed out there, Tom Barger and Max Steineke, instructing them to stop drilling. </p><p>Barger and Steineke had been at it for three years, led through the landscape by a Saudi guide named Khamis ibn Rimthan, a man who appeared to possess some intuitive understanding of the terrain that no amount of formal geological survey had managed to replicate, and they had precisely nothing to show for it.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vNjG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vNjG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 424w, https://substackcdn.com/image/fetch/$s_!vNjG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 848w, https://substackcdn.com/image/fetch/$s_!vNjG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 1272w, https://substackcdn.com/image/fetch/$s_!vNjG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vNjG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic" width="752" height="752" 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srcset="https://substackcdn.com/image/fetch/$s_!vNjG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 424w, https://substackcdn.com/image/fetch/$s_!vNjG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 848w, https://substackcdn.com/image/fetch/$s_!vNjG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 1272w, https://substackcdn.com/image/fetch/$s_!vNjG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5721425-de8f-457e-8a59-58f8cb05b588_752x752.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Khamis bin Rimthan, a gifted guide and a longtime employee of Aramco whose unerring instincts guided oilmen into the farthest reaches of Saudi Arabia.</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!BpmY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!BpmY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 424w, https://substackcdn.com/image/fetch/$s_!BpmY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 848w, https://substackcdn.com/image/fetch/$s_!BpmY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 1272w, https://substackcdn.com/image/fetch/$s_!BpmY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!BpmY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic" width="1456" height="819" 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srcset="https://substackcdn.com/image/fetch/$s_!BpmY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 424w, https://substackcdn.com/image/fetch/$s_!BpmY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 848w, https://substackcdn.com/image/fetch/$s_!BpmY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 1272w, https://substackcdn.com/image/fetch/$s_!BpmY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8d84137-3841-4014-9152-657687abf318_1504x846.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Khamis bin Rimthan belonged to the Ajman tribe, which was deeply connected to the desert.</figcaption></figure></div><p>Steineke ignored the telegram and drilled another 200 feet into Well No. 7, which is either the most consequential act of professional insubordination in the history of capitalism or a reminder that the people closest to a problem often understand it better than the people signing the memos. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-FA_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-FA_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!-FA_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!-FA_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!-FA_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-FA_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic" width="750" height="415" 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srcset="https://substackcdn.com/image/fetch/$s_!-FA_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!-FA_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!-FA_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!-FA_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb51a8d13-8190-4320-982b-f60f583c2f3d_750x415.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1937, Max Steineke traversing the Arabian Peninsula in his search for oil.</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UHtg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f89d659-b1f2-4d9b-9a09-f5563c41c690_1087x520.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!UHtg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f89d659-b1f2-4d9b-9a09-f5563c41c690_1087x520.heic" width="1087" height="520" 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srcset="https://substackcdn.com/image/fetch/$s_!UHtg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f89d659-b1f2-4d9b-9a09-f5563c41c690_1087x520.heic 424w, https://substackcdn.com/image/fetch/$s_!UHtg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f89d659-b1f2-4d9b-9a09-f5563c41c690_1087x520.heic 848w, https://substackcdn.com/image/fetch/$s_!UHtg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f89d659-b1f2-4d9b-9a09-f5563c41c690_1087x520.heic 1272w, https://substackcdn.com/image/fetch/$s_!UHtg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f89d659-b1f2-4d9b-9a09-f5563c41c690_1087x520.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">American geologist Max Steineke and others, during Saudi Arabia&#8217;s early oil exploration campaigns in the 1930s.</figcaption></figure></div><p>The well produced 1,500 barrels on its first day, 4,000 a few days later, and went on to pump more than 32 million barrels over 45 years before it was finally shut down in 1982, by which point the company it had created was already one of the most powerful economic entities on the planet. </p><p>That single decision, one geologist defying one corporate order in the middle of the Arabian desert, is the founding act of Saudi Aramco.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!n8Jj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!n8Jj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!n8Jj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!n8Jj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!n8Jj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!n8Jj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic" width="750" height="415" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:415,&quot;width&quot;:750,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:81835,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.third.club/i/197082515?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!n8Jj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!n8Jj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!n8Jj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!n8Jj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b5a448-61f6-4a13-9b11-cdd74120557f_750x415.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1938, Persistence finally pays off as eventually, commercial quantities of oil are found at the Discovery Well.</figcaption></figure></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><strong>The part that gets left out</strong></p><p>The standard telling of the Aramco story ends somewhere around here: Americans find oil, king opens the valve, empire is born, fade to credits. It is a satisfying arc, and it has the additional virtue of being roughly accurate as far as it goes, which is not very far at all.</p><p>The Americans found the oil, but the Saudis built the company. From almost the beginning, Aramco ran training programs for Saudi workers, opening its first school in Al-Khobar in 1940 in a rented house with nineteen students and furniture assembled from whatever was available, expanding to a second location within two months because demand outpaced the space.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1FJF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1FJF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 424w, https://substackcdn.com/image/fetch/$s_!1FJF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 848w, https://substackcdn.com/image/fetch/$s_!1FJF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 1272w, https://substackcdn.com/image/fetch/$s_!1FJF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!1FJF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic" width="840" height="544" 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srcset="https://substackcdn.com/image/fetch/$s_!1FJF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 424w, https://substackcdn.com/image/fetch/$s_!1FJF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 848w, https://substackcdn.com/image/fetch/$s_!1FJF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 1272w, https://substackcdn.com/image/fetch/$s_!1FJF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cd586a0-369d-4c9c-a5e1-b21c15fabc7e_840x544.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1940, First Aramco students in Al-Khobar </figcaption></figure></div><p>By the 1950s, Aramco had adapted an American wartime industrial training model, setting aside one eighth of all production time for worker education, and the results were striking enough that when the company brought in outside consultants to evaluate the program, they were reportedly told there was nothing to improve.</p><p>By 1957, Saudi Arabs made up 70 percent of Aramco&#8217;s 18,000-person workforce. By 1967, they held 57 percent of management and supervisory positions, which is not the profile of a company treating its host nation as a labor source rather than a talent pipeline.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gwxQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0becea0-c37f-4ab4-a683-511e884108e0_750x415.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gwxQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0becea0-c37f-4ab4-a683-511e884108e0_750x415.heic 424w, 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srcset="https://substackcdn.com/image/fetch/$s_!gwxQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0becea0-c37f-4ab4-a683-511e884108e0_750x415.heic 424w, https://substackcdn.com/image/fetch/$s_!gwxQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0becea0-c37f-4ab4-a683-511e884108e0_750x415.heic 848w, https://substackcdn.com/image/fetch/$s_!gwxQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0becea0-c37f-4ab4-a683-511e884108e0_750x415.heic 1272w, https://substackcdn.com/image/fetch/$s_!gwxQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0becea0-c37f-4ab4-a683-511e884108e0_750x415.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1950s, Two Saudis are appointed to the Aramco Board of Directors for the first time.</figcaption></figure></div><p>The most compressed version of this entire story is Ali Naimi, who joined Aramco as an office boy at around age eleven after lying to the company doctor about his age. The doctor wrote down seventeen, apparently persuaded by a story about family hardship and Bedouin genetics,  taught himself to type well enough to reach a hundred words per minute, then decided he wanted to be a geologist because, as he told an interviewer, he thought it might help him become president of the company. </p><p>The assistant general manager he said this to reportedly replied that it was as good a reason as any and assigned him to an exploration rig. Naimi went on to earn a geology degree from Lehigh University, a master&#8217;s from Stanford, and became Aramco&#8217;s first Saudi president in 1984. </p><p>His biography is perhaps Saudi Arabia&#8217;s transformation compressed into a single career: a boy from the Eastern Province who talked his way into a clerical job at eleven and retired as president of the world&#8217;s biggest company after IPO.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!X4_F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!X4_F!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 424w, https://substackcdn.com/image/fetch/$s_!X4_F!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 848w, https://substackcdn.com/image/fetch/$s_!X4_F!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 1272w, https://substackcdn.com/image/fetch/$s_!X4_F!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!X4_F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:675,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:99484,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.third.club/i/197082515?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!X4_F!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 424w, https://substackcdn.com/image/fetch/$s_!X4_F!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 848w, https://substackcdn.com/image/fetch/$s_!X4_F!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 1272w, https://substackcdn.com/image/fetch/$s_!X4_F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed3938b7-2382-42e3-90cc-7cd901b9f361_1200x675.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1983, Chairman of the board John J. Kelberer discusses a display at the Aramco exhibit with Bahrain's Prime Minister Shaikh Khalifa. Touring the Oil Show exhibit with the official party were J.R. Jorden, president-elect of the Society of Petroleum Engineers; Ali I. Naimi, then Aramco Executive Vice President; and HE Yusuf A. Shirawi, Minister of Industry and Development of Bahrain.</figcaption></figure></div><p><strong>How power actually transfers</strong></p><p>By the 1970s, the arithmetic of the global oil market had shifted decisively in favor of the producers, and the region&#8217;s governments knew it. Most nationalizations of the era happened through rupture: seizures, expulsions, the cancellation of contracts and the burning of goodwill accumulated over decades. Saudi Arabia, characteristically, took a different approach.</p><p>Between 1973 and 1980, the kingdom negotiated its way to full ownership of Aramco, acquiring a 25 percent stake in 1973, increasing it to 60 percent by 1974, and reaching 100 percent on April 15, 1980, with retroactive financial effect to January 1, 1976, a detail that suggests the Saudis had a reasonably clear sense of what they were doing and when. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>No assets were seized, no executives were expelled, and no dramatic rupture was manufactured for domestic political audiences. What happened instead was a methodical transfer of ownership through the same instrument that had governed the relationship from the beginning: negotiation, conducted by people who understood that control without operational continuity was a hollow prize. </p><p>See, Saudi Arabia wanted to own Aramco, but it also did not want to lose forty years of accumulated American expertise and institutional knowledge, so it structured a handover that preserved both, which is exactly the kind of strategic patience that tends to look obvious in retrospect and nearly impossible to execute in real time.</p><p>By 1984, Saudi nationals held nearly 62 percent of Aramco&#8217;s supervisory positions, and the company that had once been run by Americans building a little piece of suburban California in the desert, was now run by Saudis operating one of the most technically sophisticated energy companies in the world, because they had spent four decades making sure they understood how.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!KYfX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!KYfX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 424w, https://substackcdn.com/image/fetch/$s_!KYfX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 848w, https://substackcdn.com/image/fetch/$s_!KYfX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 1272w, https://substackcdn.com/image/fetch/$s_!KYfX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!KYfX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic" width="1200" height="1722" 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srcset="https://substackcdn.com/image/fetch/$s_!KYfX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 424w, https://substackcdn.com/image/fetch/$s_!KYfX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 848w, https://substackcdn.com/image/fetch/$s_!KYfX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 1272w, https://substackcdn.com/image/fetch/$s_!KYfX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb70beb7-057d-4bf4-a2e0-3404dbbf7dfb_1200x1722.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1977, The Linden Tower Crane, center, lends a strong arm to the construction of the north wing of the new Dhahran office building.</figcaption></figure></div><p><strong>What a badge number actually tells you</strong></p><p>The Naimi biography is the most compressed version of this story, but it is not the only one. For that, you need a badge number.</p><p>Abd al-Aziz Shalfan&#8217;s badge number was 4, meaning there were exactly three Aramco employees before him. He earned it in 1934 after spotting two foreign geologists in a Bahrain market, talking his way through their interpreter, and asking if he could come along to look for oil on the Saudi mainland. They said yes on the spot, which says something about either their judgment or their hiring process, possibly both.</p><p>What made Shalfan unusual was how far he had already traveled before any of this. Most young men from the Najd had never seen a foreigner, let alone left the peninsula, but Shalfan had made the journey to Kuwait at nine years old, fourteen days by camel caravan with his merchant uncles, where he attended a regular school alongside his Koranic studies. He ended up in Bahrain working a shopkeeper&#8217;s stall in the Manama suq, and from that single interaction, went on to work at Aramco for almost half a century, long past any reasonable retirement age, reportedly because he found the prospect of leaving difficult to contemplate.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aYax!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aYax!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!aYax!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!aYax!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!aYax!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aYax!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg" width="1490" height="1080" 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srcset="https://substackcdn.com/image/fetch/$s_!aYax!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!aYax!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!aYax!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!aYax!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19590b7c-f09f-4a87-b567-ad7b97e66916_1490x1080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">1934, Early Saudi employees tackle pier project</figcaption></figure></div><p>Shortly before he died, someone asked Shalfan what the discovery of oil had meant for Saudi Arabia, and he said: <em>&#8220;We have gone from nothing to everything.&#8221;</em> It reads like a line someone wrote for him, but it wasn&#8217;t, it is a precise account of a transformation that happened within a single lifetime, delivered by someone who had watched it from the inside since the beginning.</p><p>The pipelines, the refineries, the Master Gas System, the $12 billion bond that attracted $100 billion in investor interest, the $111 billion in annual profit at one point: all of it traces back to a geologist who ignored a corporate telegram and drilled 200 more feet into the desert, and a twelve-year-old who asked a stranger if he could come along.</p><p>The frontier story is real, and it has genuine drama. But the more consequential one is what came after it, a region that decided it would not simply be the site of someone else&#8217;s extraction, that absorbed the knowledge on offer, built the institutions from scratch, and eventually ran the whole operation itself. </p><p>That is not a footnote to the Aramco story. It is, depending on what you think the story is actually about, the only part that matters.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h4><strong>Worth a watch from THIRD</strong></h4><ul><li><p><a href="https://www.youtube.com/watch?v=iH1AoIxWlhE&amp;t=1123s">I Spent 72H with Pakistan's Best Tech Founders (It Was Nothing Like I Expected!)</a></p></li><li><p><a href="https://www.youtube.com/watch?v=YOlpRQtyIk4&amp;t=6s">How A Syrian Immigrant Built a $5B Industrial Empire</a></p></li><li><p><a href="https://www.youtube.com/watch?v=LYs_nTnjp-k">How A $6B Noodle Brand From Indonesia Became Nigeria&#8217;s National Dish</a></p></li></ul>]]></content:encoded></item><item><title><![CDATA[Why Dubai Makes the West Uncomfortable]]></title><description><![CDATA[On the politics of selective outrage and who gets to decide what counts as culture.]]></description><link>https://www.third.club/p/why-dubai-makes-the-west-uncomfortable</link><guid isPermaLink="false">https://www.third.club/p/why-dubai-makes-the-west-uncomfortable</guid><dc:creator><![CDATA[Chaymae Samir]]></dc:creator><pubDate>Sun, 26 Apr 2026 11:14:56 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/14db6d1d-51bf-4ce2-a9ef-826d38adaed2_1456x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LEzF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LEzF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!LEzF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!LEzF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!LEzF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LEzF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic" width="1456" height="1048" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1048,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:289861,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.third.club/i/195508917?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!LEzF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!LEzF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!LEzF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!LEzF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdba4b471-8c2e-4400-bee0-3cae16ecee1c_1456x1048.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Burj Khalifa by Ahmet Asari</figcaption></figure></div><p>There is something almost satisfying about watching a glossy narrative crack. The borrowed Maseratis, the rented helicopters, the influencers blinking into a reality they had insisted didn&#8217;t exist. It makes for a neat story: illusion meets consequence, fantasy dissolves into truth.</p><p>Except it isn&#8217;t quite that simple, though a recent British newspaper feature on Dubai&#8217;s expat influencers would prefer it were.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.third.club/subscribe?"><span>Subscribe now</span></a></p><p>For decades, the world admired Paris without interrogating <a href="https://www.instagram.com/p/DXHtMqCDu6y/">Haussmann&#8217;s mass displacement of the poor</a>. We romanticised New York without reckoning with the structural inequality built into its foundations. We built London into a global brand on the quiet understanding that empire was best left out of the brochure. And yet some are positioning themselves as judges of who controls Dubai&#8217;s narrative.</p><p>Britain&#8217;s own record invites pause. The D-Notice system has suppressed British journalism for over a century. The government that lectures Dubai on press freedom is the same one that prosecuted a war crimes whistleblower and let Rupert Murdoch shape three decades of public opinion. The Canary Wharf banker with food banks visible from his office window is not morally troubled by the view. The progressive media reader does not cancel their next-day delivery subscription in solidarity with warehouse workers. To demand that Dubai residents uniquely account for the inequality around them is not a moral argument. It is geography dressed as ethics.</p><p><a href="https://www.instagram.com/p/DWjjEYOiE5l/">When I shared a video on this subject</a>, the comments arrived on cue. Dubai has no culture, a manufactured city, a theme park built on oil and imported labour, with no authentic history to speak of.</p><p>It is a strange charge, and one that is never applied evenly. I have lived across Asia, Latin America, and North Africa, but also in places that sit comfortably within the West&#8217;s own conception of wealth, Geneva, the South of France, New York, London. In none of those places was I ever asked whether the city had real history. Nobody ever questioned me on Monaco&#8217;s cultural credentials. Nobody writes anxious columns about Geneva&#8217;s authenticity. The difference is not scale, or age, or depth of tradition. It is legibility. Those cities exist within a Western cultural frame and Dubai does not. What is really an unfamiliarity with the format gets repackaged as an absence of substance.</p><p>What is actually being said, when people say Dubai has no culture, is that its culture has not been made accessible to them. The pearl diving traditions, the Bedouin poetry, the architecture of the wind towers, the oral histories carried across the Gulf for generations, none of this registers, because it was never translated into the formats the West uses to decide what counts. A city&#8217;s history does not cease to exist because it has not been packaged for export.</p><p>There is a related trap, one I noticed repeatedly living in what we politely call emerging markets: the demand for folkloric authenticity. At its worst, it shades into poverty porn, the expectation that a place is only legible, only real, when it confirms the backward image the visitor already carried.</p><p><a href="https://www.youtube.com/watch?v=mQ4UOC1GaI0&amp;t=466s">India is a particular target of this.</a> And, perhaps surprisingly to some, so is Dubai. Because it does not present itself in the pre-modern register that Western consumers have come to expect of the region, its modernity gets read as inauthenticity, as if growth were a form of erasure, and history could only be valid if it stayed still. The expectation is not culture. It is a museum, and preferably an open-air, dilapidated one.</p><p>Nobody arrives in London insisting the city is inauthentic because it no longer resembles the Industrial Revolution. London&#8217;s poverty is permitted to coexist with its glamour. That same coexistence, in Dubai, becomes evidence of moral failure.</p><p>Which makes the next objection particularly rich. These same visitors demanded the glitzy hotels, the luxury brunches, the spectacular skylines, and when their wish was granted, declared the result fake. Dare these arbiters of real culture visit somewhere that does not already agree with them, they might find the world does not begin and end at their local supermarket&#8217;s world foods aisle.</p><p>And still, influencers get cast as the architects of that fakeness, which makes me question the framing of them as the primary storytellers of Dubai in the first place, because they are not the ones building logistics networks, structuring billion-dollar funds, or designing the policies that turned the city into what it is today. They are downstream of the real story, and the real story is far more interesting.</p><p>It is about a region that decided it would no longer wait for validation from Western capital or media to define its relevance. About governments that understood narrative is not just perception but infrastructure, something that can attract or repel billions in investment. About a rebalancing of where opportunity lives. To reduce all of that to influencers selling a fantasy is not just incomplete. It is convenient. It allows us to dismiss what is happening rather than engage with it.</p><p>Of course, there is precarity in being an economic migrant, there always has been. Whether you are moving from South Asia to the Gulf or from Britain to Dubai, the trade-off is the same: stability exchanged for possibility. That is not a uniquely Gulf phenomenon. That is the global economy. The difference is that for decades this trade-off was largely invisible to those in the West, because opportunity was local and risk was externalised. Now, as more people move outward towards new centres of growth, that trade-off is becoming visible again. And uncomfortable.</p><p>So yes, this moment should prompt reflection but not on whether Dubai was ever a fantasy, but on why that framing feels so compelling in the first place.</p><p>Because if a city outside the traditional centres of power can attract capital, talent, and ambition at this scale, then perhaps the illusion wasn&#8217;t Dubai. Perhaps it was the idea that opportunity only ever lived in one part of the world.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.third.club/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><h4>Worth a watch from THIRD</h4><ul><li><p><a href="https://www.youtube.com/watch?v=RsfDqf5lkE8&amp;t=27s">The West has no idea what&#8217;s happening in Kazakhstan</a></p></li><li><p><a href="https://www.youtube.com/watch?v=M5SnwN61zyo">The $30B mega city you&#8217;ve never heard of</a></p></li><li><p><a href="https://www.instagram.com/p/DXUesF_iL1S/">The rise and fall of empires, according to Glubb</a></p></li></ul>]]></content:encoded></item><item><title><![CDATA[The $30B Mega City You've Never Heard Of ]]></title><description><![CDATA[Is Uzbekistan building a new Dubai?]]></description><link>https://www.third.club/p/the-30b-mega-city-youve-never-heard</link><guid isPermaLink="false">https://www.third.club/p/the-30b-mega-city-youve-never-heard</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Thu, 23 Apr 2026 07:10:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/M5SnwN61zyo" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-M5SnwN61zyo" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;M5SnwN61zyo&quot;,&quot;startTime&quot;:&quot;16s&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/M5SnwN61zyo?start=16s&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>No one&#8217;s really watching Uzbekistan right now.</p><p>They&#8217;re building a $30B city from scratch, not just to &#8220;look modern&#8221;, but to pull capital, talent, and opportunity back into the country.</p><p>New Tashkent is a bet: build at global standard and the world starts paying attention again. Think Dubai&#8217;s tallest-tower playbook meets Amsterdam-style canals or visibility by design.</p><p>And it&#8217;s not just scale&#8230;it&#8217;s planning, renewable energy, and a system designed to create jobs at speed.</p><p>This is what it looks like when a country decides to re-enter the global economy on its own terms. Most people will notice late, but you don&#8217;t have to.<br><br><strong><a href="https://yt.openinapp.co/uzbekistan">You can watch the full episode here.</a></strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The History of Venture Capital, Explained ]]></title><description><![CDATA[We went down a rabbit hole to trace where venture capital actually comes from...]]></description><link>https://www.third.club/p/the-history-of-venture-capital-explained</link><guid isPermaLink="false">https://www.third.club/p/the-history-of-venture-capital-explained</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Thu, 26 Mar 2026 15:10:27 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/db24ec58-1c51-417c-b389-266d5e7ee177_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-Rao5zdzpH-g" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;Rao5zdzpH-g&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/Rao5zdzpH-g?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>In this episode of In Plain Sight, we went down a rabbit hole to trace where venture capital actually comes from&#8230;</p><p>And it turns out, the story starts long before Silicon Valley, and explains far more about today&#8217;s startup world than you&#8217;d expect.</p><p><strong><a href="https://www.youtube.com/watch?v=Rao5zdzpH-g">You can watch the full episode here.</a></strong></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Inside Africa’s “PayPal Mafia”]]></title><description><![CDATA[The $200M Exit That Created Africa&#8217;s Next Billion Dollar Founders]]></description><link>https://www.third.club/p/inside-africas-paypal-mafia</link><guid isPermaLink="false">https://www.third.club/p/inside-africas-paypal-mafia</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Sun, 22 Mar 2026 10:24:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/2Smn9L2LJno" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-2Smn9L2LJno" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;2Smn9L2LJno&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/2Smn9L2LJno?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>When Stripe acquired Paystack for over $200 million, most people saw it as a successful exit, but the more important story is what happened after.</p><p>Because just like PayPal in the early 2000s, Paystack didn&#8217;t just build a company, it built founders. Former employees went on to launch a new wave of startups across payments, banking, logistics, and infrastructure, raising millions and expanding across Africa.</p><p>What we&#8217;re witnessing looks strikingly similar to the PayPal Mafia, a network of operators who go on to shape entire industries after leaving one company.</p><p>We dug deep into this network, who left, what they built, how they&#8217;re connected, and what makes this pattern repeat, and what we uncovered might be the blueprint for how entire ecosystems are actually formed.</p><p><strong><a href="https://youtu.be/2Smn9L2LJno">Watch the full episode here.</a></strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[How A Syrian Immigrant Built a $5B Industrial Empire]]></title><description><![CDATA[And this all started as a bankrupt scaffolding business with 30 employees...]]></description><link>https://www.third.club/p/how-a-syrian-immigrant-built-a-5b</link><guid isPermaLink="false">https://www.third.club/p/how-a-syrian-immigrant-built-a-5b</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Tue, 10 Mar 2026 06:25:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/YOlpRQtyIk4" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-YOlpRQtyIk4" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;YOlpRQtyIk4&quot;,&quot;startTime&quot;:&quot;42s&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/YOlpRQtyIk4?start=42s&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>The company maintaining Saudi refineries, North Sea oil rigs, and nuclear plants across Europe&#8230;started as a bankrupt scaffolding business with 30 employees. <br><br>Today it&#8217;s a $5B industrial empire operating in 50+ countries. And it was built by a Syrian immigrant who arrived in France with almost nothing.</p><p><strong><a href="https://www.youtube.com/watch?v=YOlpRQtyIk4&amp;t=42s">Watch the full episode here.</a></strong><br></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The West Has No Idea What’s Happening in Kazakhstan]]></title><description><![CDATA[We travelled to Astana to find out if the countries we call &#8220;emerging&#8221; are actually building faster than the ones we call &#8220;developed&#8221;.]]></description><link>https://www.third.club/p/the-west-has-no-idea-whats-happening</link><guid isPermaLink="false">https://www.third.club/p/the-west-has-no-idea-whats-happening</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Wed, 04 Mar 2026 08:02:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/RsfDqf5lkE8" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-RsfDqf5lkE8" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;RsfDqf5lkE8&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/RsfDqf5lkE8?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>We met with:</p><ul><li><p>Arsen Tomsky, CEO &amp; Founder of <a href="https://www.youtube.com/@indrive.official">&#8234;</a>InDrive, the world&#8217;s second most downloaded ride-hailing app after Uber</p></li><li><p>Sayasat Nurbek, Minister of Science and Higher Education of the Republic of Kazakhstan</p></li><li><p>Ibrahim Tashim, CEO of Baibars Venture Studio and advisor to the government<br></p></li></ul><p>What I found out is that when you&#8217;ve had to rebuild your systems and your economy from zero, you don&#8217;t move slowly. You build fast, fail fast and start again. Just like a startup.<br><br>I always thought terms like emerging or frontier markets were reductive. Because like Kazakhstan, these places aren&#8217;t waiting to emerge. They&#8217;re already here.<br><br>And it&#8217;s what gives countries like this an advantage, not in catching up, but in redefining what &#8220;developed&#8221; even means.<br><br>So maybe this episode isn&#8217;t a just case study about ambition. Maybe it&#8217;s a blueprint for a new kind of progress, one the West might actually need to learn from.</p><p><strong><a href="https://www.youtube.com/watch?v=RsfDqf5lkE8">Watch the full episode here.</a></strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[48 Hours in Kazakhstan’s Secret Tech Capital]]></title><description><![CDATA[What if the future isn&#8217;t being built in Silicon Valley...but in Central Asia?]]></description><link>https://www.third.club/p/48-hours-in-kazakhstans-secret-tech</link><guid isPermaLink="false">https://www.third.club/p/48-hours-in-kazakhstans-secret-tech</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Tue, 03 Mar 2026 09:00:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/3gJwhemZroM" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-3gJwhemZroM" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;3gJwhemZroM&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/3gJwhemZroM?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>We went to Astana to understand how Kazakhstan is positioning itself between China, Russia, and the West and why it&#8217;s quietly building one of the most ambitious AI and tech ecosystems in the region.<br><br>One thing is for sure, this isn&#8217;t the story you think it is.<br><br>You can watch our show, In Plain Sight, <a href="https://www.youtube.com/watch?v=3gJwhemZroM">here</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[From Mumbai’s Slums to a $2M Exit: The Real Slumdog Millionaire]]></title><description><![CDATA[Javed Khatri grew up in the slums of Mumbai. Today, he&#8217;s built and sold a company for $2M, completely bootstrapped.]]></description><link>https://www.third.club/p/from-mumbais-slums-to-a-2m-exit-the</link><guid isPermaLink="false">https://www.third.club/p/from-mumbais-slums-to-a-2m-exit-the</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Mon, 02 Mar 2026 07:56:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/1O_lmeJz5z8" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-1O_lmeJz5z8" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;1O_lmeJz5z8&quot;,&quot;startTime&quot;:&quot;8s&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/1O_lmeJz5z8?start=8s&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>From selling small things to survive, to coding his way through engineering school, to bootstrapping Kustard with friends and selling it to eBikeGo, this episode breaks down exactly how he climbed out of his circumstances.<br><br>Now he&#8217;s building ClanX, betting on the future of work.<br><br>What you&#8217;ll learn:<br><br>&#8226; How to build leverage when you start with zero capital<br>&#8226; The scrappiest ways to survive while bootstrapping<br>&#8226; How to get your first customers with no brand or network<br>&#8226; What founders get wrong about exits<br>&#8226; How to negotiate an acquisition when you&#8217;ve never done one before<br>&#8226; Why growing up with nothing can become your unfair advantage<br>&#8226; What to build if you had to start from zero today<br><br>If you&#8217;re a founder starting without connections, money, or privilege, this is a required story to watch on building, surviving, and selling.<br><br><strong><a href="https://www.youtube.com/watch?v=1O_lmeJz5z8&amp;t=8s">Watch the full episode here.</a></strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[How Olayan Built a $40B Saudi Empire in Secret]]></title><description><![CDATA[You&#8217;ve probably never heard of the Olayan family, but they almost run everything...]]></description><link>https://www.third.club/p/how-olayan-built-a-40b-saudi-empire</link><guid isPermaLink="false">https://www.third.club/p/how-olayan-built-a-40b-saudi-empire</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Sun, 18 Jan 2026 06:02:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/L_iBKUKzqYI" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-L_iBKUKzqYI" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;L_iBKUKzqYI&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/L_iBKUKzqYI?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>You&#8217;ve probably never heard of the Olayan family. Yet if you&#8217;ve ever bought a Coke, used a P&amp;G product, or walked into a major bank in Saudi Arabia, you&#8217;ve felt their influence.<br><br>For decades, they built a $40B+ empire by becoming the indispensable local partner to the world&#8217;s biggest companies. While others chased headlines, the Olayans mastered distribution, trust, and long-term alliances, embedding global brands deep into the Saudi economy and turning access into power.<br><br>This is the story of how a family from Riyadh positioned itself at the crossroads of global capital and a rising kingdom, while building one of the most influential business networks in the Middle East.<br><br>You can watch the full episode <a href="https://www.youtube.com/watch?v=L_iBKUKzqYI">here</a>.</p><div><hr></div><blockquote><p>The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.third.club/subscribe?"><span>Subscribe now</span></a></p></blockquote>]]></content:encoded></item><item><title><![CDATA[I Met The Founders Running a 20-Million-Person City (it's wild!)]]></title><description><![CDATA[And why investors avoid one of the world&#8217;s largest cities...]]></description><link>https://www.third.club/p/i-met-the-founders-running-a-20-million</link><guid isPermaLink="false">https://www.third.club/p/i-met-the-founders-running-a-20-million</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Wed, 14 Jan 2026 16:22:27 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/iH1AoIxWlhE" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-iH1AoIxWlhE" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;iH1AoIxWlhE&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/iH1AoIxWlhE?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>This episode is all about what building in a 20-million-person city in Pakistan teaches us about scaling businesses when markets are massive, capital is scarce, and failure isn&#8217;t an option.</p><p>I met Maha Shahzad, who built BusCaro after 1,000+ rejections, now a $7M+ revenue company moving millions across the city.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Muneeb Maayr, co-founder of Daraz (acquired by Alibaba) and founder of Bykea, who&#8217;s raised $15M+ to build everyday infrastructure for Pakistan.</p><p>Rabeel Warraich, founder of Sarmayacar and Shark Tank Pakistan judge, backing founders most global investors won&#8217;t touch.</p><p>Fariel Salahuddin, who built a $2.5M bootstrapped business most people would mistakenly label &#8220;social.&#8221;</p><p>And Saim Siddiqui, founder of ProCheck, exporting a &#8220;Fitbit for factories&#8221; to manufacturers worldwide while taking on the funding drought head on.</p><p>All of them are building in a market most capital has written off and solving the boring, expensive, unglamorous problems that keep a megacity running.</p><p>The Karachi episode of In Plain Sight is now live on YouTube.</p><div><hr></div><blockquote><p>In Plain Sight is a show uncovering the business lessons, tech shifts, and global playbooks traditional media often misses.</p><p>Each episode explores overlooked companies, untapped markets, and bold ideas shaping the future of nations through business and tech. <br><br>You can watch it <strong><a href="https://youtu.be/iH1AoIxWlhE">here</a></strong><a href="https://youtu.be/iH1AoIxWlhE">.</a></p></blockquote><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[I Went To Pakistan To Show You What The Media Won’t]]></title><description><![CDATA[In a world obsessed with billion-dollar valuations, this is a story about something harder to measure, the will to build when no one&#8217;s watching.]]></description><link>https://www.third.club/p/i-went-to-pakistan-to-show-you-what</link><guid isPermaLink="false">https://www.third.club/p/i-went-to-pakistan-to-show-you-what</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Wed, 19 Nov 2025 06:00:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/eUENkPiS4JQ" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-eUENkPiS4JQ" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;eUENkPiS4JQ&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/eUENkPiS4JQ?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>Everyone thinks they know Pakistan. To most of the world, it&#8217;s a case study in crisis. A place that survives but never thrives.<br><br>So I went there to show you the Pakistan you rarely are told about.<br><br>The one that&#8217;s teaching the rest of us what it really takes to innovate when the odds, and sometimes even the infrastructure, are against you. Where founders, investors, and builders are rewriting what it means to endure in a place that&#8217;s been written off.<br><br>In a world obsessed with billion-dollar valuations, this is a story about something harder to measure, the will to build when no one&#8217;s watching.<br><br>First episode dropping Nov 19 on YouTube. <br></p><div><hr></div><p><br>In Plain Sight is a show uncovering the business lessons, tech shifts, and global playbooks traditional media often misses. </p><p>Each episode explores overlooked companies, untapped markets, and bold ideas shaping the future of nations through business and tech. <br><br>You can watch it <strong><a href="https://www.youtube.com/@chaymaesamir">here</a></strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.third.club/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[How a School Dropout Built A Multi-Billion-Dollar Luxury Hotel Chain From India]]></title><description><![CDATA[Born in colonial-era India, Oberoi built a reputation so precise and a service culture so disciplined that it became a global benchmark]]></description><link>https://www.third.club/p/how-a-school-dropout-built-a-multi</link><guid isPermaLink="false">https://www.third.club/p/how-a-school-dropout-built-a-multi</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Mon, 17 Nov 2025 10:52:02 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/gqbdGoqnCcU" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-gqbdGoqnCcU" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;gqbdGoqnCcU&quot;,&quot;startTime&quot;:&quot;10s&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/gqbdGoqnCcU?start=10s&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>You may have never heard of The Oberoi Group.<br><br>Born in colonial-era India, Oberoi built a reputation so precise and a service culture so disciplined that it became a global benchmark.<br><br>From a clerk earning 50 rupees a month to the founder of one of the most respected hotel groups in the world, M.S. Oberoi didn&#8217;t just build hotels, he built a system that trained generations of hoteliers across India, the Middle East, Africa, and Southeast Asia.<br><br>And that proved you can compete with billion-dollar global giants, not by copying them, but by doing what they can&#8217;t.<br><br>This is the story of The Oberoi Group, and the blueprint behind one of the world&#8217;s most underrated luxury empires.</p><div><hr></div><p>The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.</p><p><strong>You can watch more episodes <a href="https://www.youtube.com/@thirdnetwork/videos">here</a></strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[We Mapped The Families Running the World (it’s wild!)]]></title><description><![CDATA[What if the real power in business doesn&#8217;t come from CEOs or governments&#8230; but families?]]></description><link>https://www.third.club/p/we-mapped-the-families-running-the</link><guid isPermaLink="false">https://www.third.club/p/we-mapped-the-families-running-the</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Tue, 28 Oct 2025 07:34:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/5rNVQyEo9LM" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-5rNVQyEo9LM" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;5rNVQyEo9LM&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/5rNVQyEo9LM?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>More than 70% of global companies are family-owned, including some of the biggest names you&#8217;d never think of as &#8220;family businesses.&#8221; <br><br>We dug into the dynasties shaping economies, industries, and even nations. <br><br>We also mapped how power, ownership, and legacy intersect, and why family might be the strongest business model of all.<br><br>In this episode, we uncover how family empires build power that outlasts any startup, IPO, or presidency, and what that means for the rest of us.</p><div><hr></div><p>In Plain Sight is a show uncovering the business lessons, tech shifts, and global playbooks traditional media often misses. <br><br>Each episode explores overlooked companies, untapped markets, and bold ideas shaping the future of nations through business and tech.</p><p>You can watch it <strong><a href="https://www.youtube.com/@chaymaesamir">here</a></strong>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The Multi-Million Dollar Startup Who Took on Sony, Universal & Warner (from Abu Dhabi!)]]></title><description><![CDATA[Spek sold over a million records as a rapper, now he&#8217;s rewriting how the Middle East&#8217;s music industry works, from Abu Dhabi.]]></description><link>https://www.third.club/p/the-multi-million-dollar-startup</link><guid isPermaLink="false">https://www.third.club/p/the-multi-million-dollar-startup</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Thu, 23 Oct 2025 07:34:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/d_ZvX4prEFQ" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-d_ZvX4prEFQ" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;d_ZvX4prEFQ&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/d_ZvX4prEFQ?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>A sit-down with Spek, the founder of PopArabia, the company powering music rights and royalties across the Arab world and South Asia, and part of billion-dollar group Reservoir.<br><br>His roster includes JID, Mohamed Ramadan, and Nancy Ajram, and his bet is clear: the next global hits won&#8217;t come from LA or London, they&#8217;ll come from emerging markets. <br><br>What you&#8217;ll learn: <br><br>&#8226; How music rights and royalties actually work</p><p>&#8226; How to build global infrastructure from scratch</p><p>&#8226; Why culture is the next big growth market</p><p>&#8226; What it takes to take on Sony, Universal, and Warner from Abu Dhabi <br></p><p><strong>To watch more episodes, head over <a href="https://www.youtube.com/@thirdnetwork">here</a>.</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The $12 Billion Business Behind Mecca]]></title><description><![CDATA[The economics behind one of the largest gatherings on earth!]]></description><link>https://www.third.club/p/the-12-billion-business-behind-mecca</link><guid isPermaLink="false">https://www.third.club/p/the-12-billion-business-behind-mecca</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Mon, 29 Sep 2025 05:51:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/Wk-Z5XhTk2E" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-Wk-Z5XhTk2E" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;Wk-Z5XhTk2E&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/Wk-Z5XhTk2E?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>Once a year, over 2 million people from 160+ countries converge on Mecca for the Hajj, one of the largest gatherings on earth. </p><p>For pilgrims, it&#8217;s a sacred ritual. For Saudi Arabia, it&#8217;s also a multi-billion-dollar business model unlike any other.</p><div><hr></div><p>Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves.</p><p><strong>To watch more episodes, head over <a href="https://www.youtube.com/@thirdnetwork">here</a>.</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[How This Tiny Country Makes Millions By Staying Small]]></title><description><![CDATA[Inside the economics of exclusivity and how a nation is turning tourism into a scalable premium export.]]></description><link>https://www.third.club/p/how-this-tiny-country-makes-millions</link><guid isPermaLink="false">https://www.third.club/p/how-this-tiny-country-makes-millions</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Mon, 08 Sep 2025 05:02:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/edBIMZ2HqVM" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-edBIMZ2HqVM" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;edBIMZ2HqVM&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/edBIMZ2HqVM?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>In a world where most countries chase more, more tourists, more growth, more exposure, Bhutan chose less. And turned it into a multi-million-dollar strategy. </p><p>This Himalayan kingdom caps visitor numbers, charges up to $200 a day just to enter, and until recently, forced tourists to book through licensed operators. It sounds like a formula for failure. But it&#8217;s exactly the opposite. </p><p>In this episode of Power Moves, we unpack the economic playbook behind Bhutan&#8217;s high-fee, low-volume tourism model and how it built a luxury brand out of national identity. </p><p>From sustainable development fees to soft power diplomacy, you'll see how Bhutan makes scarcity profitable, and what other countries (and companies) can learn from it.</p><div><hr></div><p>Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves.</p><p><strong>To watch more episodes, head over <a href="https://www.youtube.com/@thirdnetwork">here</a>.</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Dubai’s $36B Grocery Market Underdog]]></title><description><![CDATA[An 80-year case study in outmanoeuvring multinationals in emerging markets.]]></description><link>https://www.third.club/p/dubais-36b-grocery-market-underdog</link><guid isPermaLink="false">https://www.third.club/p/dubais-36b-grocery-market-underdog</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Fri, 05 Sep 2025 05:48:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/rMGarSH9QaA" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-rMGarSH9QaA" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;rMGarSH9QaA&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/rMGarSH9QaA?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>We uncover how Choithrams went from a single shop in 1940s West Africa to competing with giants like Carrefour and Lulu in the $263B Middle Eastern grocery market. <br><br>You&#8217;ll see how a family business built a supply chain across three continents, survived wars and recessions, and kept shelves stocked when global competitors couldn&#8217;t. </p><p>And most importantly, you&#8217;ll learn why this story is a rare blueprint for founders trying to survive and grow in industries stacked against smaller players. </p><div><hr></div><p>The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.</p><p><strong>You can watch more episodes <a href="https://www.youtube.com/@thirdnetwork/videos">here</a>.</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Inside the Billion-Dollar Battle for Africa's Internet (and who really owns it!)]]></title><description><![CDATA[We investigated why Africa&#8217;s internet runs through foreign hands, and what that means for the continent.]]></description><link>https://www.third.club/p/inside-the-billion-dollar-battle</link><guid isPermaLink="false">https://www.third.club/p/inside-the-billion-dollar-battle</guid><dc:creator><![CDATA[Chaymae Samir]]></dc:creator><pubDate>Tue, 19 Aug 2025 04:01:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/jytdCWsBmVs" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-jytdCWsBmVs" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;jytdCWsBmVs&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/jytdCWsBmVs?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>By 2050, Africa will have over a quarter of the world&#8217;s population, and the world&#8217;s largest free trade area.<br><br>But the cables, towers, and satellites carrying its internet, the infrastructure that will power that future, are mostly foreign-owned.<br><br>Whoever controls Africa&#8217;s internet will control its data and its economy. The window to decide who that will be is closing fast...so we mapped out the step-by-step play for how Africa can either become the world&#8217;s biggest digital colony, or take full control and cash in on its digital future.</p><div><hr></div><p>I'm Chaymae, I study the world and build in it. </p><p><a href="https://www.youtube.com/@chaymaesamir">In Plain Sight</a> is a show uncovering the business lessons, tech shifts, and global playbooks traditional media often misses. Each episode explores overlooked companies, untapped markets, and bold ideas shaping the future of nations through business and tech.<br><br>You can watch all our episodes <a href="https://www.youtube.com/@chaymaesamir">here</a>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.third.club/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[How This $13B Company Outsold Apple in Africa (and you've never heard of it!)]]></title><description><![CDATA[You may have never heard of Transsion. But in Africa, it&#8217;s more than a phone company, it&#8217;s the gateway to the internet for hundreds of millions.]]></description><link>https://www.third.club/p/how-this-13b-company-outsold-apple</link><guid isPermaLink="false">https://www.third.club/p/how-this-13b-company-outsold-apple</guid><dc:creator><![CDATA[THIRD]]></dc:creator><pubDate>Sun, 17 Aug 2025 07:55:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/gVxF2kvcqiQ" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-gVxF2kvcqiQ" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;gVxF2kvcqiQ&quot;,&quot;startTime&quot;:&quot;50s&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/gVxF2kvcqiQ?start=50s&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>From Shenzhen to Lagos, Transsion built a $13B empire by designing phones for markets Apple and Samsung overlooked. </p><p>Long battery life, dual SIMs, cameras tuned for darker skin tones, every detail was built for local life. </p><p>This is the story of how a Chinese brand became Africa&#8217;s smartphone king and the blueprint behind one of the most overlooked tech empires in the world. </p><div><hr></div><p>The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world.</p><p><strong>You can watch more episodes <a href="https://www.youtube.com/@thirdnetwork/videos">here</a>.</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.third.club/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support our work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>